It’s summer, and since the sun’s out, so is everyone else. With many people in vacation mode, communication efforts always seem to slow during this time. Just because customers and clients are harder to reach, doesn’t mean marketing efforts should come to a screeching halt. Keep your momentum with some of these tips:
- Get out and explore
Everyone is out enjoying the nice weather, and you should be, too! This doesn’t mean that you can’t leave your marketing hat on, though. Get out and be where your potential clients might be and see what they are seeing. Take a walk around the art fair down the street. Did any signage or flyers that catch your eye? Grab a mental or physical picture of something you might want to try in the future.
- Stockpile content
Summer can be the perfect opportunity to get ahead. Head to a coffee shop patio or even the pool with your laptop and crank out the rest of the year’s blog posts or social media calendar. Just be careful with the electronics near water.
- Up your social game
Vacation time may be time to “unplug,” but rarely is anyone truly disconnected these days. Someone may not be checking their email, but they will be posting vacation photos on Facebook or Instagram and looking at posts from others doing the same. Summer months are the time to think about shifting a bit more of the budget away from email and more towards social.
- Audit your branding
You’ve been good about using the same logos, colors and fonts across the board. Or have you? Take some time to review your materials to ensure everything is looking and sounding consistent. If you don’t have an official branding guide, now is the time to make one.
- Plan, plan, plan
The middle of your year-end campaign is not the time to be strategizing. Take these slower months to develop strong strategic plans for the rest of the year. Don’t be afraid to get into the weeds, as well. Develop all the way down to the tactical level with design and copy. Your campaigns may change slightly, but you won’t be starting from scratch.
Taking time between summer outings to get organized and creative will only help you and your company down the road. And your future self will thank you when you can take time off for the holidays.